LONDON, ENGLAND — London Theatre Direct Ltd, a leading online ticket retailer, announced that the company will now be accepting Bitcoin payments for tickets to the best theatre London has to offer. The company is the world’s first ticket agency to offer customers the ability to pay for entertainment using the sought after virtual currency.
London Theatre Direct is focused on providing tickets to the world’s most popular stage shows, including musicals, plays, opera and ballet, in addition to some of London’s popular attractions. As Bitcoin continues to explode in worldwide popularity, London Theatre Direct is poised to lead the way in supporting the Bitcoin ecosystem.
“Bitcoin is an exciting, experimental, decentralized digital currency that enables instant payments to anyone, anywhere in the world,” London Theatre Direct Managing Director Francis Hellyer stated. “We want to embrace new methods of accepting payments online.”
The company will utilize BitPay’s Bitcoin Payment Gateway API to provide customers with a Bitcoin payment solution at point-of-sale. London Theatre Direct can help drive the acceptance of Bitcoin at a worldwide level, enabling theatre lovers and tourists to spend Bitcoin on real, tangible and high-quality products. The company is among the first in the United Kingdom to accept Bitcoin as payment, which can help drive continued adoption of Bitcoin across all platforms and business sectors.
In the months to come, London Theatre Direct plans to accept other emerging digital currencies, continuing their support of crypto-currencies and the future economy. By accepting Bitcoin, the company will be able to expand their payment network and reach customers at a global scale, while eliminating fraud and security risks often associated with other payment methods.
Hellyer stated, “It is our belief that the costs saved by more and more people adopting payment methods like bitcoin can be passed directly on to our customers, resulting in cheaper prices and more secure, faster and more mobile-friendly transactions.”
Customers can enjoy discounted tickets to London’s most crowd-pleasing entertainment, including perennially popular shows like Disney’s The Lion King, Wicked, The Phantom of the Opera, Billy Elliot, Thriller Live, Les Miserables and Mamma Mia! London Theatre Direct connects directly to many London theatre box offices, providing customers with a full range of ticket pricing and availability, in real-time.
“Although Theatreland is typically a little slower on the uptake of newer technologies, we have been pushing very hard over the past few years to set an example to the industry by experimenting with new technologies [like Bitcoin].”
The announcement further establishes Bitcoin as an emerging and popular payment method for e-commerce and brick-and-mortar businesses throughout the world. London Theatre Direct is proud to take their small part in promoting the adoption of bitcoin and offering London theatregoers more options to pay for their tickets.
About London Theatre Direct
London Theatre Direct is a leading provider of theatre tickets. Established in 1999, londontheatredirect.com was one of the first websites to sell theatre tickets online in the UK. Fully bonded, official agents, London Theatre Direct Ltd is a full member of S.T.A.R. (The Society Of Ticket Agents And Retailers, recognised by the Society Of London Theatre, Metropolitan Police, Westminster Council and the UK Office Of Fair Trading).
